Everything You’ve Been Missing
If it feels like all the great new artists have somehow vanished, this station is for you. We play outstanding tracks from amazing artists that are either not played or underplayed on mainstream radio. Plus a whole bunch of lost Classics as well. It’s everything you’ve been missing.
Hear the Difference
At True Alternative, we are passionate about audio quality. We stream at the same quality traditional radio stations send their transmitters. True Alternative is an HD radio feed that comes to you directly from the studio: no transmitter needed. And of course, all the tracks we play are uncompressed, lossless original recordings. You can hear the difference.
Listen Live
Restrictions: True Alternative is available to stream in Canada and other select countries. However, due to licensing restrictions, True Alternative may not be available in your country.
Mission
Alternative… not so much in the sense of genre, but more in the sense of great artists and tracks not played on mainstream radio. This was the original idea way back at the genesis of Alternative Rock radio.
In the late seventies and early eighties, stations like KROQ in Los Angeles and CFNY in Toronto started playing new wave and modern rock songs that did not have a home on traditional Rock radio. The model evolved into what we know today as Alternative. However, those traditional Rock stations are long gone, many flipped to Classic Rock, and Alternative has become mainstream.
So our mission is simple: take up the banner of those great founding stations. Play new wave and modern rock songs that are too light for alternative, too heavy for top 40 and too good for indie. A mix of great artists and tracks not played anywhere else: True Alternative.