True Alternative broadcasts live from our studio in beautiful Niagara Falls.
General enquiries: info@trualt.ca
Requests: requests@trualt.ca
Management
President and CEO: Paul Marshal
CFO: Gulcin Kola
Director of Operations: Emine Marlene
Marketing Director: Dorothy Arzu
Opportunities
True Alternative is always on the lookout for passionate individuals who love music and creative expression. We’re especially interested in discovering new on-air talent—whether you’re an experienced host or just starting out, we value unique voices and fresh perspectives. That said, we also welcome contributors with skills in production, promotion, writing, tech, or anything else that can help grow an independent, alternative-minded station. If you’re curious, creative, and want to be part of something original, we’d love to hear from you.
Contact: info@trualt.ca
Rock Radio Icons visit True Alternative
When The Bear and The Midnight Rider—two iconic rock DJs known for their larger-than-life personalities and deep roots in the rock scene—rolled into Niagara Falls to visit, the energy was electric. They brought with them decades of music knowledge, wild stories, and a raw, unfiltered love for rock radio. Their visit was more than just a reunion—it was a celebration of the rebel spirit that drives what we do.
From left to right: Robert Brand (The Bear), Martin Arnold (The Midnight Rider), and Paul Marshal.